Atos Consulting Look Out | Global Consumer Markets

Concept

As soon as the current economic downturn subsides, it is expected
that a billion new consumers will enter the global marketplace as
revived economic growth in Emerging Markets pushes them beyond the
threshold level of €3,700 in annual household income—a point when
people generally begin to spend on discretionary goods.

Trajectory

Between 2010 and 2015, consumers’ spending power in emerging
economies is expected to increase from €3 trillion to more than €6.7
trillion—nearly the current spending power of Western Europe.
Consumers, wherever they live, will increasingly have information about
and access to the same products and brands.
After initial slowdown and internal orientation, China’s growing
consumer class will continue to compete more intensively with Western
consumers for needed resources such as oil, water, energy, wood, grain,
manufacturing raw materials, and luxury food items. Although there are
some protectionist measures being taken that focus on boosting internal
consumption, it is expected that this is just temporary.

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