Atos Consulting Look Out | Peer-to-Peer (P2P) Trading

Concept

People are increasingly buying and selling directly to and from one
another using online trading systems (platforms). These platforms
allow individual members to complete financial transactions by
using an auction-style process that lets members offer used or new
products and services for a specific amount or on a ‘best offer’ basis.
Members are typically rated by their risk level, based on transaction
history. Members can browse for other people based on various
demographic data.
P2P trading does not use third-party banking institution intermediaries
and members are not always looking for great margins, so that selling
prices, rates, and terms are often much more favorable for the buyer.

Trajectory

Peer-to-peer marketplaces are an evolution of the traditional businessto-
business (B2B) and business-to-consumer (B2C) marketplaces. B2B
or B2C marketplaces have been in operation since 2000.
P2P trading platforms are often referred to as eBay-like mechanisms
for goods, or Craigslist for rentals, as these two services are the most
famous C2C marketplaces and classified platforms.
The fast development of this market is due to a combination of the
following trends:
- Networking infrastructure and high-bandwidth penetration are reaching a level that allows social networks and C2C marketplaces.
- Limited physical storage space in dense urban environment is preventing consumers from keeping goods they occasionally use.
- Eco-awareness and increasing environmental concerns of consumers is leading to less wasted resources and overconsumption.
- Evolution of consuming behaviors from owners to users.

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