Atos Consulting Look Out | Scrutinizing of Big Business

Concept

Scrutinizing of big business refers to the phenomenon that, as
businesses expand their global reach and as economic demands
on the environment intensify, the level of societal suspicion about big
business is likely to increase. The tenets of current global business are
not understood in many parts of the world.
Economic scandals and environmental mishaps seem as inevitable
as the likelihood that these incidents will be subsequently blown out
of proportion, thereby fueling resentment and creating a political and
regulatory backlash.

Trajectory

This trend is not just true of the past five years but of the past 250
years. The increasing pace and extent of global business and
the emergence of truly giant global corporations will exacerbate
the pressures over the next 10 years, especially when economic
circumstances are less than favorable. Rightly or wrongly, it is the public
perception that big business had a great deal to do with causing the
current economic crisis.
Big businesses in particular have never and will never be loved.
Businesses need to argue and demonstrate the intellectual, social, and
economic case for business in society and the massive contributions
business makes to social welfare.

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