Atos Consulting Look Out | Digitally Connected Society

Concept

A digitally-connected society is an electronic grouping of individuals, enabled by the Web, which is characterized by common interests and may have a distinctive culture and institutions.
A ‘society’ may refer to particular people, such as a specific ethnic group or to a broad cultural group. ‘Society’ can also refer to an organized group of people as a community, associated together for religious, benevolent, cultural, scientific, political, patriotic, or other purposes and sharing this common identity.

Trajectory
The following components are common to societies:

Social networks: maps of relationships between people with proximity, frequency of contact and type of relationship (such as a relative or a friend) define various social networks. Since the adoption of Web- and Web 2.0-enabled mechanisms, these features have had an enormous impact: members are always in close contact and can be called upon any time, anywhere, using any device.

Social network services: Web-based software systems designed to support interaction and collaboration over a network, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, wikis, and folksonomies (a user-generated taxonomy used to categorize and retrieve Web content).

This is enabling people to easily share information and consult each other on any number of issues, such as product information, instead of relying on professional critics. One of the reactions of companies will be (and has already been) to offer more customer to-customer forums as a marketing instrument.

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