Atos Consulting Look Out | Enterprise 2.0

Concept

Enterprise 2.0, also known as enterprise social software, is a term describing social software used in business contexts. It includes social and networked modifications to company Intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure.
Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Social software enables people to meet, connect or collaborate through computer-mediated communication and gives them the opportunity to form online communities. Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
Emergent means that the software is free-form, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.
Free-form means that the software is most or all of the following:
- Optional
- Free of up-front workflow
- Egalitarian, or indifferent to formal organizational identities
- Accepting of many types of data.

Trajectory

Specific social software tools that have been adapted for enterprise use include:
- Hypertext.
- Unstructured search tools.
- Wikis.
- Weblogs for storytelling.
- Social bookmarking for tagging and building organizational folksonomies.
- RSS for signaling.
- Collaborative planning software for peer-based project planning and management.
- Ideas banks for idea generation.
- Social networking tools.
- Mash-ups for visualization.
- Prediction markets for forecasting and identifying risks.
Social networking capabilities can help organizations capture unstructured tacit knowledge. The challenge then becomes how to distil meaningful, reusable knowledge from other content also captured in tools such as blogs, online communities, and wikis. It also allows for faster employee ramp-up time, project visibility and transparency, and ready availability of knowledge. There will be identification of market problems posed by several new investment products and steps taken to mitigate these issues.
Development of a team of engaged professionals co-operatively working on an issue as well as improved staff communication, project organization, and management.
Enterprise 2.0 will enable greater capture of tribal knowledge than the usual mailing list archive method used by developers.

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