Concept
Enterprise 2.0, also known as enterprise social
software, is a term describing social software used in business
contexts. It includes social and networked modifications to company
Intranets and other classic software platforms used by large companies
to organise their communication. In contrast to traditional enterprise
software, which imposes structure prior to use, this generation of
software tends to encourage use prior to providing structure.
Enterprise
2.0 is the use of emergent social media software platforms
within companies, or between companies and their partners or customers.
Social media software enables people to meet, connect or collaborate
through computer-mediated communication and gives them the opportunity
to form online communities. Platforms are digital environments in which
contributions and interactions are globally visible and persistent over
time.
‘Emergent’ here means that the software is free-form, and
that it contains mechanisms to let the patterns and structure inherent
in people’s interactions become visible over time.
‘Free-form’
means that the software is most or all of the following:
- Optional
- Free of up-front workflow
- Egalitarian, or indifferent to formal organisational identities
- Accepting of many types of data.
Trajectory
Specific social media software tools that have
been adapted for enterprise use include:
- Hypertext
- Unstructured search tools
- Wikis
- Blogs for storytelling
- Social bookmarking for tagging and building organisational folksonomies
- RSS for signalling
- Collaborative planning software for peer-based project planning and management
- Ideas banks for idea generation
- Social networking tools
- Mashups for visualisation
- Prediction markets for forecasting and identifying risks.
Social networking capabilities can help organisations capture
unstructured tacit knowledge. The challenge then becomes how to distil
meaningful, reusable knowledge from other content also captured in tools
such as blogs, online communities, and wikis. It also allows for faster
employee ramp-up time, project visibility and transparency, and ready
availability of knowledge. There will be identification of market
problems posed by several new investment products and steps taken to
mitigate these issues.
Development of a team of engaged
professionals co-operatively working on an issue as well as improved
staff communication, project organisation, and management.
Enterprise
2.0 will enable greater capture of tribal knowledge than the usual
mailing list archive method used by developers.
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