Atos Consulting Look Out | Social Networks

Concept

Social networking is not a new phenomenon. What has catapulted it into the public eye is the explosive success it has achieved through the move online.
Today’s social network is a place online where a user can create a profile and build a personal network that connects them to other users. In the past five years, tens of millions of Internet users have registered.
More than half of all online Americans aged 12-17 use social networking sites.
These social networks have been enriched by technology, providing the opportunity to share photos, comments, and video as new ways of contacting people.

Trajectory

Social networking is all-inclusive. It is free to register—though originally some sites had restrictions. Facebook, for example, was only available to university students when it began.
Entertainment acts are able to post their works for review by potential supporters who are then able to show their support by becoming ‘friends’ with the band or artist. This can apply to a whole host of professions, clubs, and groups who have the ability to manage themselves, their publicity and meeting schedules all through the social network.
One important effect of social software is the capability of sharing knowledge. This focus can provide different ways of solving problems. For example, a company could replace an employee FAQ for an internal forum, or a chat.
Custom applications add another avenue of opportunity. Successful applications spread quickly through the groups, soon having many thousands of members. How to capitalize on this is the current question on social networks. One possible answer, at least in the short-term, is targeted advertizing and tracking. Much as TV adverts are scheduled for a certain audience, social networking would allow this on a much more advanced level. social networks are part of Web 2.0.

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